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Digital Media Marketing



Recent survey on online market research it is seen that the demand for online marketing professionals is growing at a geometric rate. Since most of the business in present time is controlled by the digital world so happen it.

Keeping this in mind we at Anchor Academy offer to the learner highly professional digital marketing certificate course with in everybody’s reach. Due to its growing popularity the digital world has expanded widely. So this course will definitely assist you for placement in the newly changed digital business arena.



  • Introduction to Online Search
  • Understanding How Search Engines Work
  • Understanding Google Page Rank
  • Introduction to Search Engine Optimization
  • How to Build an Accessible Site?
  • Website Onpage Optimization
  • Keyword Research and Optimization
  • Link Building Strategies
  • Useful Tools for SEO
  • The Past, Present and Future of SEO


  • Introduction to Internet and Search Engine Marketing
  • Getting Started with Google Adwords
  • Adwords Account Structure
  • Navigating in Google Adwords
  • Working with Keywords
  • Creating Ads in Google Adwords
  • Creating and Managing your First Ad Campaign
  • Adwords Reporting and Account Performance Reports
  • Enhanced Campaign


  • Beginners Guide to the World of SMM
  • Why Social Media ?
  • Getting Started with Social Media
  • Building Relationships via Facebook
  • Building Relationships via Twitter
  • Building Relationships via Linkedin
  • Marketing through YouTube
  • Handling Positive and Negative Comments
  • Social Media Content Base Creation


  • Introduction to Google Analytics
  • Web Analytics and Intelligence Tools
  • Basic Metrics Demystified
  • Goals and Actionable Insights
  • Data Management
  • Social Media Analytics
  • Social Media Goals and KPI’s
  • Tools for Social Media Analytics

Online Reputation Management (ORM):

  • What is ORM ?
  • Need and Benefits of ORM o Module
  • Case Studies
  • Getting Started with ORM
  • Building it right and tools required

Assignment & Portfolio Building

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