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Search Engine Optimization

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Introduction

SEO is a system and a method with a whole set of techniques that follow a certain set of rules as laid down by the major search engines. SEO is a process of making your website appears in the leading search engine results page. To, become a professional SEO consultant you will have to systematically learn and practice these methods and techniques from the right professionals who are themselves experts in the field of Search Engine Optimization.

Anchor Academy has been providing training in the IT related sector over the years. We have been providing professional training in Search Engine Optimization. Our training program is very well planned. This, allows us to focus on the development and progress of each individual student. We provide SEO training in two different environments. Classroom training is for everyone who joins our SEO course and online training for those who are unable to reach our institute.

COURSE OBJECTIVE:

SEARCH ENGINE OPTIMIZATION (SEO):

  • Introduction to Online Search
  • Understanding How Search Engines Work
  • Understanding Google Page Rank
  • Introduction to Search Engine Optimization
  • How to Build an Accessible Site?
  • Website Onpage Optimization
  • Keyword Research and Optimization
  • Link Building Strategies
  • Understanding Blog Architecture
  • Local Marketing
  • Useful Tools for SEO
  • The Past, Present and Future of SEO

SEARCH ENGINE MARKETING (SEM):

  • Introduction to Internet and Search Engine Marketing
  • Getting Started with Google Adwords
  • Adwords Account Structure
  • Navigating in Google Adwords
  • Working with Keywords
  • Creating Ads in Google Adwords
  • Creating and Managing your First Ad Campaign
  • Adwords Reporting and Account Performance Reports
  • Enhanced Campaign

ANALYTICS:

  • Introduction to Google Analytics
  • Web Analytics and Intelligence Tools
  • Basic Metrics Demystified
  • Goals and Actionable Insights
  • Data Management

Assignment & Portfolio Building

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